Cliff Dumas is a CMA, ACM and multiple CCMA award-winning media expert. He is IAB 360 certified in digital advertising. Cliff is also a multiple “Mark Award” winner for excellence in broadcast television marketing.
Cliff’s award-winning media career includes expertise in digital strategy and content development, team leadership and management, content creation, for digital, podcast and broadcast assets.
Cliff’s corporate experience includes roles as Chief Communication Officer, Executive Vice President and Director of a Programmatic Advertising technology company.
He launched, voiced, wrote & produced the CMT Network in Canada for close to 18 years. For decades, he co-produced, wrote, voiced and helped lead the teams behind some of the biggest and most memorable television events for the CBC television network including the legendary Tommy Hunter Show, 18 CCMA awards shows, The Gemini Awards, specials for Anne Murray, Paul Brandt, Terri Clark, Michelle Wright and more.
Cliff has consulted and mentored hundreds of radio, television, podcast and entertainment professionals in the U.S. and Canada in the art of media, digital strategy and communication.
"Cliff Dumas rocked our Millionaire Mastermind Participants world with his life changing tools and tips. They haven't stopped talking about the value of the knowledge that he shared since!"
"Cliff Dumas is a brilliant communication expert. He's presented at four different programs I've co-led, and he's been exceptional every time, sharing the most important keys to media mastery. He knows his stuff, and he certainly walks his talk as a great story teller and a compelling communicator."
Working with cliff has been amazing! His experience and insight have been invaluable in shaping not only myself as an entertainer, but as a person as well. I would recommend the his program to anyone!
I was very impressed with his work and he's only gotten better since he worked with our morning teams in Kelowna. I value his experience as a performer and talent coach and you could hear an immediate impact on all shows after.
Captivating, targeted and well communicated. In a very short time, I learned some important and realistic do’s and don’ts on how to capture and keep your audience engaged. The use of audience statistics, real life examples, and stories specific to our brand really helped the learning process. Thanks, Cliff!
"Cliff's ability to coach you how to deliver descriptive and compelling stories to your audience that keeps them wanting more is just part of his dedication. His knowledge of branding, and his ability to help you clearly understand your direction and build your brand, keeps you focused so you can reach your goals."
"I know first-hand how effective Cliff's success and experience is when it comes to being a coach and mentor. Understanding how to tell compelling stories in today's media is so important and Cliff is one of the best."
I’ve had the pleasure of working with Cliff Dumas for nearly 5 years as a voiceover artist in his capacity as the station voice of CHCH. Cliff has always delivered on time and has gone above and beyond the call of duty. He’s been proactive and solution-oriented and has proven to be an integral part of the CHCH brand.
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