Cliff Dumas is CCO, Executive Vice President and Director of Good Life Networks (TSX.V;GOOD) a programmatic digital technology company based in Vancouver, B.C.
Cliff’s extensive career includes being the only Canadian broadcaster to achieve both a CMA and ACM award in the U.S. He is a CCMA Hall of Fame inductee and Board Member. He is also a multiple Mark Award winner for excellence in broadcast marketing.
Cliff is recognized as an expert in content creation, marketing and team management. He helped launch the CMT Network in Canada. A 30-year broadcast veteran, Cliff produced and wrote some of the biggest television events for CBC. Cliff has consulted and mentored hundreds of radio, television and entertainment professionals in the U.S. and Canada.
Cliff and his team at GLN designed and built the music site Claim2Fame, created to help emerging artists launch and promote their music careers.
"Cliff Dumas rocked our Millionaire Mastermind Participants world with his life changing tools and tips. They haven't stopped talking about the value of the knowledge that he shared since!"
"Cliff Dumas is a brilliant communication expert. He's presented at four different programs I've co-led, and he's been exceptional every time, sharing the most important keys to media mastery. He knows his stuff, and he certainly walks his talk as a great story teller and a compelling communicator."
Working with cliff has been amazing! His experience and insight have been invaluable in shaping not only myself as an entertainer, but as a person as well. I would recommend the his program to anyone!
I was very impressed with his work and he's only gotten better since he worked with our morning teams in Kelowna. I value his experience as a performer and talent coach and you could hear an immediate impact on all shows after.
Captivating, targeted and well communicated. In a very short time, I learned some important and realistic do’s and don’ts on how to capture and keep your audience engaged. The use of audience statistics, real life examples, and stories specific to our brand really helped the learning process. Thanks, Cliff!
"Cliff's ability to coach you how to deliver descriptive and compelling stories to your audience that keeps them wanting more is just part of his dedication. His knowledge of branding, and his ability to help you clearly understand your direction and build your brand, keeps you focused so you can reach your goals."
"I know first-hand how effective Cliff's success and experience is when it comes to being a coach and mentor. Understanding how to tell compelling stories in today's media is so important and Cliff is one of the best."
I’ve had the pleasure of working with Cliff Dumas for nearly 5 years as a voiceover artist in his capacity as the station voice of CHCH. Cliff has always delivered on time and has gone above and beyond the call of duty. He’s been proactive and solution-oriented and has proven to be an integral part of the CHCH brand.
BROADCAST 2 PODCAST MEDIA COACHING
How do you create a Personality Brand, create consistently compelling content and capture the attention of your audience in less than 10 seconds? Discover the tools, resources and knowledge required to elevate all of your media opportunities on broadcast, podcast and stage!
eBook one: Social Media: It took radio 38 years to hit 50 million users. It took television 13 years. The internet did it in 3. Because your fans, customers and clients are using social media daily, communicating and marketing on social platforms is no longer a luxury. It’s a necessity. In this eBook you will discover how, when and why to develop a strong social media presence for your brand.
eBook two: Storytelling: Your stories and how you tell them impact the way you connect with everyone in your life. In this eBook you’ll learn why stories are important and how to select and deliver your own stories to support your brand, your message, and your cause using the 3Rs of Storytelling.
eBook three: The Art of Being Interviewed: In this eBook you’ll learn how to engage your audience and deliver your message in a way that creates positive exposure for your brand when you are being interviewed.
Claim2Fame is the first Social Music Platform (built by my team at GLN) designed for emerging artists to launch, grow and promote their careers. Claim2Fame is also a powerful community where fans can interact, connect with and support their favorite artists.